Semiotics 

semiotics is the study of signs in a media text. Semiotics allows us to explore the meanings behind an image and understand why signals and signs are used, such as the colour red may be used to signify danger. 

Semiotics comes in two parts the signifier, which is how the sign is represented and the signified, what it actually represents. 

when looking at semiotics in class we began to analyse some media text, here is the advert we looked at : 

Here are just some of the points we discussed:

Semiotics suggest reasoning behind the positioning of the main focus (the man), he is looking straight at the camera, this ultimately engages the audience. The shot chosen is  a medium close up this is ideal as it highlights the mans hair, advertising the product. 

Colour is also a signifier, in this image soft red and orange tones are used to represent lust and also a rich feel. 

The pool table connects with the play on words 'high precision' and 'score.