Thursday, 13 November 2014

Audience Research

Kerrang!: http://magazines.bauermediaadvertising.com/magazines/detail/kerrang

I have chosen to research in the magazine Kerrang!s audience as graphically it is the most similar to my genre as currently there is a gap in the market as there is no magazine for the 'Punk Rock' genre.
Here is some statistics I found:




This suggest that my target audience will also be for both genders as that is the audience for Kerrang! This means I have to consider the aspects of my audience as it needs to appeal to both, meaning I need to think about colours, font and the graphic display of my magazine.







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